The "Boo" brand

Boo is a baby clothing brand created by artist The Moth Stigma, where darkness becomes sweetness. Inspired by the creepycute style, each garment blends the mysterious, shadowy aesthetic of little monsters, baby vampires, and ghosts with a warm, cozy, and adorable touch.

Boo dresses little ones in unique designs that celebrate the sweetest side of darkness.

Boo’s essence is drawn from The Moth Stigma’s artistic universe: Halloween-esque creatures with a slightly Burtonian vibe, tender strokes, and an autumnal, cozy atmosphere. It’s the perfect mix of spooky and cozy, like a hug on an October night. Every bodysuit and print tells a small story where the macabre becomes endearing, and darkness shows its sweetest face.

Quality At Boo, creativity goes hand in hand with comfort. All our garments are made from soft, breathable cotton, designed to care for delicate baby skin. Prints are durable and withstand washes, so every design keeps its magic day after day. Because even the cutest detail deserves impeccable quality.